Marketing Management is a business discipline that delves into the strategies, techniques, and practices involved in the promotion and sale of products or services. This subject explores traditional marketing channels as well as digital and online marketing methods that have become increasingly vital in today’s technology-driven business environment. Digital marketing encompasses a wide range of strategies, including search engine optimisation (SEO), social media marketing, email marketing, and content marketing, all aimed at reaching and engaging a targeted online audience. By studying marketing management, students gain valuable insights into consumer behaviour, market segmentation, and branding, equipping them with the skills to design and implement effective marketing strategies that increase brand visibility, enhance customer engagement, and drive business growth.
Join the Webinar Title: The pivotal role of public relations in organisational success. Date: 14th March 2024 Time: 12:30-1:30pm Meeting ID: 876 3054 7619 Pass Code: 334432 Meeting link: JOIN MEETING About: Good Public Relations is not just about hosting events and issuing media releases. It’s an art that involves building relationships, shaping narratives, and …
The primary purpose of the BMT Webinar series is to bridge the gap between academic learning and its practical application in the industry. The series showcases a lineup of industry experts and professionals who share their wealth of real-world experience and insights. This offers a multitude of benefits for our students. Firstly, this webinar provides …
