Marketing Management
Marketing Management is a business discipline that delves into the strategies, techniques, and practices involved in the promotion and sale of products or services. This subject explores traditional marketing channels as well as digital and online marketing methods that have become increasingly vital in today’s technology-driven business environment. Digital marketing encompasses a wide range of strategies, including search engine optimisation (SEO), social media marketing, email marketing, and content marketing, all aimed at reaching and engaging a targeted online audience. By studying marketing management, students gain valuable insights into consumer behaviour, market segmentation, and branding, equipping them with the skills to design and implement effective marketing strategies that increase brand visibility, enhance customer engagement, and drive business growth.